Sunday, December 25, 2022

Media Man Affiliates Blog: 5 Keys To Online Success

Media Man Affiliates Blog 

5 Keys To Online Success


It is being more commonly understood that the dot.com bust of 2000 was more the result of bad business models and execution than of some intrinsic fault within the Internet. Many businesses with models appropriate to the Internet are alive and thriving.


Perhaps you’re wondering if your own business has what it takes to be successful on the Web? While every situation is different, experts have noted that successful online businesses possess a number of common characteristics. Let’s take a look at five key characteristics that they share.


1. Management possessed a “Net” awareness.

Dun and Bradstreet’s 20th Annual Small business Survey reports that two-thirds of today’s small businesses have Internet access, and approximately 50 percent of those also have a Website. And more than 60 percent of those with Internet access plan to increase their use of the Internet in coming months.


As business owners and decision-makers, you will most certainly benefit by spending time online learning about the Internet. Look at how your competitors and industry are using it, try to discern where your markets potentially hang out, and ask lots of questions.


2. They had an organized plan.

Do you remember the story Alice in Wonderland and the Cheshire cat? One day Alice came to a fork in the road. Looking around, she saw a Cheshire cat in a tree. “Which road should I take?” she asked. “Where do you want to go?” the cat replied. “I don’t know,” Alice answered. “In that case,” the cat said, “it doesn’t matter which road you take.”


Once you have gotten familiar with the Internet and its potential for your marketing, create a written plan of action. Simply putting your ideas down on paper will help focus your thoughts. Set goals and identify how you can get there.


How important is it to have a plan, or better yet, a written business plan? The Small Business Administration says that most successful companies started with a detailed business plan and those that didn’t plan were far more likely to fail.


3. Successful ventures implemented their creative ideas and then learned from what worked and what didn’t.

Kraft Foods is the largest branded food and beverage company in North America, and the second largest worldwide. Paula Sneed, one of their vice presidents, was a keynote speaker at an Economist Conference. She boiled down the basis for their success down to three simple “ingredients” which I believe are also important to all businesses, no matter what size.


Make smart bets. Kraft identified initiatives that build brand, increase customer loyalty, or cut costs.

Move fast. Once identified, they implemented their initiatives. I think one of the most notable things Sneed said was, “If we’re going to fail let’s fail fast and fail cheap.”

Make course corrections. Kraft expected both success and failure. They made mid-course corrections based on early feedback to improve the likelihood of success. Even failures provided good market feedback they could use for future initiatives.


4. Successful Web ventures did targeted marketing.

As a marketing consultant I find that many small businesses have great difficulty identifying their choice markets. I can’t tell you how many times I ask entrepreneurs what their target markets are, only to be told, “everyone.”


But targeting your marketing to “everyone” doesn’t make sense. Targeting means identifying those potential customers who represent the best prospects for sales and focusing your marketing efforts on them. This is simply the old 80/20 rule (that 80% of your sales come from 20% of your customers) in practice.


In fact, finding a niche and working to serve its unmet needs is one of the best uses for the Web. Why? Because the Web isn’t really a mass marketing tool, as some would believe. It’s actually a supreme targeted marketing tool.


5. They combined online and offline marketing.

I always hear people making either/or kinds of comments about offline versus online advertising. But successful companies recognized that online and offline advertising are synergistic. They support and amplify one another.


Here are two simple examples. First, including your website URL in all your offline advertising messages (yellow pages, magazine ads, circulars etc) will bring traffic to your website. Second, a signup form on your website that you use to send prospects your standard marketing printed materials (brochures, sales materials etc).


While these five Keys do not guarantee online success, including them in your business will certainly improve your chances for success.

Thursday, December 22, 2022

Media Man Affiliates Blog: Google: Year In Search, Trends and More - 2022; Data, Illustrations, Graphs and more

Media Man Affiliates Blog

Google: Year In Search, Trends and More - 2022; Data, Illustrations, Graphs and more





Web Query

A web query or web search query is a query that a user enters into a web search engine to satisfy their information needs. Web search queries are distinctive in that they are often plain text and boolean search directives are rarely used. They vary greatly from standard query languages, which are governed by strict syntax rules as command languages with keyword or positional parameters.


Search Engine


A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories and social bookmarking sites, which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that can't be indexed and searched by a web search engine falls under the category of deep web.




What Was Trending?


2022 in Google Searches




Google images and data: (Credit: Google and Google Trends)







Resources









Video






World-Building: 2022 Was A Huge Year For Box Office Follow Ups



Resources





Media Man Affiliates Blog: Caesars the Latest to be Awarded Mass Sports Betting License

Caesars the Latest to be Awarded Mass Sports Betting License


State regulators in Massachusetts approved Caesars to operate a sports betting website in the commonwealth.  They become the third casino company granted a license after Wynn and MGM.

The Massachusetts Gaming Commission voted unanimously to allow Caesars following a grueling review of MGM Springfield's tie-in with a third party vendor that runs its mobile site BetMGM.  Commissioners delayed a decision on the sports betting license application from Plainridge Park Casino due to concerns over ties with Barstool Sports and its controversial founder, Dave Portnoy.

BetMGM was approved for a license one day prior to acknowledging a breach of customer accounts occurring some time in May of this year.  BetMGM parent company, Entain, had been handed down a record fine by UK regulators for failure to implement money laundering safeguards over the summer. 

Caesars already has a foothold in a number of U.S. states including Louisiana.  We had an opportunity this past week to visit their sprawling sportsbook in Harrah's New Orleans.

Caesars Louisiana sportsbooks are making a name for themselves for their willingness to accept huge million dollar bets from Houston area furniture mogul Jim "Mattress Mack" McIngvale.

Thursday, December 15, 2022

Media Man Affiliates Blog: Donald Trump Announces $99 Digital Trading Card NFTs The edition of 45,000 NFTs features the former president in various fantasy costumes and poses. It will be minted on Polygon.

Donald Trump Announces $99 Digital Trading Card NFTs The edition of 45,000 NFTs features the former president in various fantasy costumes and poses. It will be minted on Polygon.














Collect Trump Cards (Image credit: Trump Trading Cards)


New York: Donald Trump teased a “major announcement” just weeks after declaring a third presidential run, leading political-watchers to speculate about big campaign moves.


Instead, he hawked digital trading cards with his head atop cartoon super-hero figures in an NFT market that’s already sagging.


Trump said on his Truth Social platform that the “Donald Trump Digital Trading Card collection” could be collected like baseball cards and stored digitally (a NFT, or non-fungible token, is essentially a unique digital file). The “cards” cost $US99 ($147) each and people who buy them are also entered into a sweepstake for prizes including a golf outing with the former US president.


They are being offered by NFT INT LLC, which says on its website that they are not connected to Trump’s 2024 presidential campaign and the company is not owned, managed or controlled by Trump, his company, or their affiliates. Trump gets paid under a licence for use of his name and likeness, according to the website.


Trump has over the years licensed the Trump brand to a number of third-party, and mostly failed, products including steak, vodka, an airline and a university.


The market for NFTs has fallen sharply in recent months along with the rest of the crypto universe, which has endured a series of spectacular blow-ups including the November implosion of Sam Bankman-Fried’s FTX digital-asset empire.


Trump had teased the announcement with a post on his social platform on Wednesday depicting himself as a Superman-like character standing in front of Trump Tower with lasers shooting from his eyes saying, “America needs a superhero”. In crypto parlance, laser eyes are a bullish signal and that picture is now one of the available digital cards.


There was speculation that the “major announcement” would be something dramatic like Trump returning to Twitter or running to be House speaker.


Trump announced on November 15 that he would wage a 2024 White House bid.


Trump’s comeback run has so far been marked by one downturn after another, including being blamed for a disappointing Republican midterm showing; the growing popularity in the party and among voters of Florida Governor Ron DeSantis; the public dinner he held with two well-known anti-Semites; deepening legal woes; subpar online fundraising and polls showing him losing favour among his base.


President Joe Biden took a jab at Trump on Twitter, noting that he, too, had some “MAJOR ANNOUNCEMENTS,” over the last couple of weeks, including signing the Respect for Marriage Act and securing the release of basketball star Brittney Griner from a Russian prison.


Shortly after his NFT announcement, Trump posted a video to his social site to outline what he described as a platform to “reclaim” the right of free speech should he retake the White House in 2024.

Sunday, December 11, 2022

Saturday, December 10, 2022

News, Biz News, Casino News, Property News...

Business News, Casino News, Property News

U.S. to appeal dismissal of Chinese agent lawsuit against casino tycoon Wynn



The U.S. Justice Department will appeal the dismissal of a lawsuit against casino magnate Steve Wynn, who it accused of acting as a Chinese agent.


Wynn defeated the lawsuit in October when a federal judge in Washington, D.C., said the casino tycoon could not be ordered to register with the Justice Department as a foreign agent of China.


".... the Attorney General of the United States of America hereby appeals to the United States Court of Appeals for the District of Columbia from the judgment of this Court entered on the 12th day of October, 2022, granting Defendant's Motion to Dismiss," the Justice Department said in a filing on Friday.


The Justice Department in May sued for a court order forcing Wynn, the former CEO of Wynn Casinos, to register under the Foreign Agents Registration Act (FARA).


Officials alleged that Wynn had lobbied then-U.S. President Donald Trump on China's behalf in 2017. Wynn's attorneys denied that he was ever an agent of the Chinese government.


U.S. District Judge James Boasberg said in October that, because any relationship between Wynn and the Chinese government ended in 2017, the Republican donor cannot be required to register as an agent. The judge pointed to past precedent in D.C. federal court in making the ruling.


The judge said he was not determining whether Wynn had lobbied on China's behalf. He also said the Justice Department could pursue criminal sanctions against Wynn for failing to disclose the alleged lobbying, if the statute of limitations had not expired.




Star’s Queensland casinos to stay open after $100m fine


The Star Entertainment Group’s Brisbane and Gold Coast casinos will stay open under the supervision of a special manager imposed by the Queensland government after it levied a $100 million fine against the company.


Queensland Attorney-General Shannon Fentiman said Star’s operations would be overseen by Nicholas Weeks, the same independent monitor imposed on its Sydney harbourside casino by the NSW gambling regulator.


But Ms Fentiman has put Star on 12 months’ notice to clean up its act or its casino permits for Brisbane and the Gold Coast will be suspended for 90 days.


“Should the Star make satisfactory progress towards rectifying these issues, the special manager and I may determine to postpone or rescind the suspension of licences,” Ms Fentiman said.


The record penalty, the maximum under new Queensland laws passed in August, and the imposition of a special manager follows a short inquiry led by Robert Gotterson, SC.


Mr Gotterson found the company had lured high rollers who were banned from casinos in other states to gamble at its Queensland casinos, and that there were “serious deficiencies” in the company’s anti-money laundering and counter-terrorism financing (AML/CTF) program.


The review, which was released in October, also found Star deliberately misled the gaming regulator to cover up China UnionPay transactions as hotel expenses when their primary use was gambling.


The Queensland move echoes the NSW and Victorian governments’ appointment of a special manager to oversee Star Sydney and Crown Melbourne. Star Sydney’s permit was suspended for 90 days last month.


The NSW Independent Casino Commission (NICC) chief commissioner, Philip Crawford, also slapped a maximum $100 million fine on Star for its widespread wrong-doing, revealed in the Bell review, bringing the total fines from state regulators to $200 million.


The company is also facing massive fines from the financial crime watchdog, which is suing Star for allegedly allowing 117 high-risk VIP patrons to churn billions of dollars of dirty cash through its Sydney, Brisbane and Gold Coast casinos for six years.


AUSTRAC’s statement of claim shows foreign agents, Ponzi scheme scammers, accused sex slave traders, a murderer for hire, loan sharks and drug traffickers were allowed to bet billions of dollars at Star for years, despite information of alleged nefarious activity being publicly available.


Star placed its shares in a trading halt on Friday morning before the announcement. Star shares were 0.4 per cent higher at $2.54 before they were suspended.


Consistency across jurisdictions

Ms Fentiman appointed former Sunsuper executive Terri Hamilton to assist Mr Weeks with the oversight of Star’s Queensland operations.


“Having a special manager that monitors the operations of The Star in both states will ensure they will be looked at as one operating entity and provide consistency across jurisdictions,” she said.


“It’s also important that we have a person on the ground here in Queensland, which is why Ms Terri Hamilton will be the Queensland manager assisting, and will join Mr Weeks’ very skilled and capable team.”


Mr Crawford backed Queensland’s decision to appoint Mr Weeks because it “will further support our ongoing collaboration with our Queensland regulatory counterparts”.


“This will ensure The Star acts consistently and complies with their obligations – no matter which state they operate in.”


Ms Fentiman said this was an opportunity for Star to return to suitability, but “they have a long way to go”.


“If relevant entities do not take significant steps to improve their operations, we will not hesitate to take further action.”


Ms Fentiman said the government would send the bill to Star for the cost of the special manager’s work.


She gave the casino operator 12 months to pay the $100 million fine and said Star’s $3.6 billion Queen’s Wharf casino, hotel and apartment development in Brisbane’s CBD will be unaffected by the penalty.


Last week, the Australian Transaction Reports and Analysis Centre (AUSTRAC) filed its case against Star Sydney and Star Queensland in the Federal Court alleging that the casino group facilitated money laundering that amounted to “serious and systemic” breaches of federal law.


AUSTRAC said Star had breached the Anti-Money Laundering and Counter-Terrorism Financing Act “innumerable times” since 2016. Each breach attracts a maximum penalty of $22.2 million.


Rival Crown Resorts faced similar court action and had stashed away more than $600 million to pay for expected fines levied by the states and AUSTRAC, contributing to its $945 million full-year loss reported last week.




Casinos Around The World


Sydney, Australia

As one of the most-visited cities in Australia, Sydney has an allure that is hard to resist. Set on the coast of New South Wales, Australia’s largest city is home to some of the country’s most famous sights, such as the Sydney Opera House, Sydney Harbour Bridge and Bondi Beach. Although casinos don’t immediately come to mind, Sydney offers some of the county’s best casinos. The Star is the largest and most well-known, with over 100 table games and 1,400 slots spread over two floors. Also worth a visit is The Crown, newly opened and offering a members-only VIP casino experience.


London, UK

Dating all the way back to Roman times, London is a city with a rich historical and cultural background. The UK capital has numerous tourist hotspots, including Trafalgar Square, Buckingham Palace, and Big Ben, and well over 100 museums to explore. Equally as populous are London’s casinos. There are plenty to choose between, with The Hippodrome, The Palm Beach Casino and The Empire being some of the top picks. While planning your London trip online, you can also look up some of the best payout online slots UK before your trip.


Atlantic City, USA

Founded in 1854, Atlantic City made a name for itself in the USA as one of the East Coast’s premier holiday resorts. By the end of the 20th century, the city was best known for its casinos, beaches and Boardwalk. Resorts Casino provides history and entertainment, all rolled into one as Atlantic City’s first and oldest casino. Tropicana Casino Resort and Bally’s Atlantic Casino are both also worth a visit if time allows. No visit to Atlantic City is complete without a seaside stroll along the Boardwalk, a climb to the top of Absecon Lighthouse or a game at one of the USA’s oldest casinos.


Reno, Nevada, USA

Now considered Las Vegas’s little sister, Reno, Nevada, was the Casino capital of the USA until the 1980s. Along with its relaxed gambling laws, for a long time, Reno also had more relaxed divorce laws than other US states, making it a popular place to visit for couples wanting a divorce. Visit the National Automobile Museum and the Reno Arch or get out into nature at the nearby Lake Tahoe. Today, the city is best known for being a technological centre, however, its casinos are also still popular, with Peppermill Resort Casino, Atlantis Casino Resort and Eldorado Resort Casino being just three of the many you could choose to visit.


San José, Costa Rica

San José is Costa Rica’s seat of national government and the country’s most important city due to its status as the most visited city in Central America. As a historical and culturally significant city, San José is home to many museums, including the National Museum of Costa Rica, and the Museum of Pre-Columbian Gold. Casinos in Latin America are a little harder to find, with Barceló San José Palacio Spa & Casino or Hotel and Casino Taormina being two of the most popular. They offer a quieter, more informal feel but are still worth a visit.


Nassau, Bahamas

Made up of an archipelago of nearly 700 coral islands, the Bahamas has much to offer its visitors. A top-rated holiday destination due to its proximity to Florida, there are plenty of award-winning beaches to relax upon, watersports to enjoy and even some world-famous swimming pigs! One of the most iconic sights of Nassau, Bahamas capital, is the Royal Towers at Atlantis Resort, a luxury hotel, waterpark and casino. If casinos are what you’re after, you are spoilt for choice as there is also the Baha Mar Casino and Island Luck Casino in the city.



NSW casino regulator won’t recognize The Star Sydney’s self-appointed independent monitor - November 2022



The NSW Independent Casino Commission – the recently formed regulatory body tasked with overseeing The Star Sydney and Crown Sydney – has informed Star Entertainment Group that it does not endorse the appointment of the company’s own independent monitor and will not recognize the monitor’s actions.


According to information filed by Star, operator of The Star Sydney, this week, the company was informed of the NICC’s view by the Special Manager specifically appointed by the NICC to oversee The Star Sydney’s operations.


Star was recently found unsuitable to retain its casino license for The Star Sydney following a review into its operations.


However, it continues to be involved in the day-to-day running of the casino under the supervision of the Special Manager, Nicholas Weeks of Wexted Advisors, following his appointment by the NICC in mid-October. As reported by IAG, Weekes will oversee operations of The Star Sydney for an initial period of 90 days, with his initial task being to determine whether Star’s failings can be rectified and whether it can return to suitability.

Sunday, December 4, 2022