Media Man Affiliates Blog: Super Bowl's viewership increase defies trend of audience fragmentation

 Super Bowl's viewership increase defies trend of audience fragmentation

NBC draws over 110 million total viewers for Rams' Super Bowl LVI win SBJ Spotlight: Super Bowl viewership reactions The massive audience number for Super Bowl LVI shows that the game and the NFL overall are still “largely immune from the overall trend in viewing...

(Sports Business Journal)